WhatsApp has unveiled significant improvements to its video calling experience, designed to benefit both personal and professional users, reported. As one of Meta's flagship messaging services, WhatsApp is building on past updates, such as message drafts and voice note transcription, to make its video calls more user-friendly and engaging. A standout update allows users to selectively choose participants for group video calls, rather than notifying the entire group. This enhancement gives users more control over who’s included in the conversation, streamlining calls that don’t require everyone’s attention. WhatsApp is adding 10 new video call effects to spice up virtual conversations. From puppy ears to underwater settings and karaoke microphones, these effects offer a fun way to make video calls more entertaining. Businesses can also use these effects for informal meetings or team-building activities. The update also focuses on optimising WhatsApp for desktop users, with enhanced video quality and high-resolution support. This makes the app a more competitive option for business communications, rivalling services like Zoom, Google Meet, and FaceTime. These updates address common communication challenges, providing more flexibility in managing group calls and offering engaging features for both personal and professional use. With these changes, WhatsApp has strengthened its position as a key player in the crowded video-calling market.