LAHORE: The BoP Exchange has opened its Tricon Center Branch in Gulberg. A ceremony was attended by Zahid Akhtar Zaman, Chief Secretary Punjab, and BoP President & CEO Zafar Masud, says a press release. Speaking at the event, Zahid Akhtar Zaman praised BoP Exchange’s efforts in enhancing financial accessibility and contributing to the formal economy. He remarked, “BoP Exchange is setting a high standard for service excellence and innovation in the financial sector.” Zafar Masud highlighted the role of BoP Exchange in delivering cutting-edge financial solutions. He stated, “BoP Exchange is not only setting a new benchmark in the foreign exchange industry but is also helping to bridge the gap between formal and informal financial sectors. This launch reinforces our commitment to supporting Pakistan’s economic stability and financial inclusion.” BoP Exchange is a wholly owned subsidiary of the Bank of Punjab. The BoP Exchange plans to expand its footprint across Pakistan, with a focus on key financial hubs to meet the growing demand for remittances and foreign exchange. In addition to traditional exchange services, BoP Exchange is actively integrating digital innovations, such as a forthcoming mobile app that will enable users to access currency conversion, book deals, and track transactions from the comfort of their homes. Mr Khawar Ansari, CEO of BoP Exchange, in his remarks, stated, “This launch reflects our unwavering commitment to reshaping the exchange industry in Pakistan and delivering value to our customers and stakeholders.”