The vice president’s paid-media campaign, along with her allies’, has been laser-focused on two themes: positioning Harris as a middle-class champion (and Trump as out for himself and other rich people), and protecting abortion rights. That is helping Harris close the gap with Trump on handling voters’ No. 1 issue: the economy. And abortion rights and Trump’s history of misogynistic statements is fueling a historic gender gap, Steven Shepard for . The Harris campaign is also far superior to Trump’s in campaign mechanics. Harris and her allies have had an advantage on the airwaves overall, though Trump closed the gap in the final few weeks. But what could really help Harris is the Trump campaign’s decision to outsource its ground game to groups run by media personalities and eccentric billionaires, largely out of financial necessity due to sluggish small donations and profligate spending on legal bills.