The global journalism industry will observe the annual on Saturday to amplify the value of fact-based journalism. The awareness campaign is run by the news media industry every year on Sept 28, with this year’s campaign theme being ‘Choose Truth’, designed by South African newsroom ’s Project Kontinuum. The event is organised by the ’s World Editors Forum and . Conceived in 2017 by Editor-in-Chief David Walmsley, the last iteration of the campaign was supported by more than 500 newsrooms. Choose Truth is the first campaign from Project Kontinuum, a -incubated effort to reaffirm news media’s positive role in the global community. Choose Truth is its blueprint for future collaborations. One of the key messages of the Choose Truth campaign includes supporting fact-based journalism/media, or risking losing it. and are also among the messages that are to be amplified. is one of several newsrooms joining the World News Day campaign this year. Other media organisations collaborating in this event are , , , , and .