The global journalism industry on Saturday is celebrating — an awareness campaign run by the news media industry every year on September 28 — to amplify the value of fact-based reporting. The theme chosen for this year’s campaign is ‘Choose Truth’, designed by South African newsroom ’s Project Kontinuum. World Editors Forum and have organised the campaign. The campaign, initiated by Editor-in-Chief David Walmsley in 2017, was supported by more than 500 newsrooms during its previous iteration. Choose Truth is the first campaign from Project Kontinuum, a -incubated effort to reaffirm news media’s positive role in the global community. The campaign is Project Kontinuum’s blueprint for future collaborations. A key message of the campaign include supporting fact-based journalism/media, or risking losing it. and are also among the messages that are to be amplified. is one of several newsrooms joining the World News Day campaign this year. Other media organisations collaborating in this event are , , , , and . National Assembly Speaker Ayaz Sadiq said that the role of journalism in promoting truth was of “key importance”, appreciating the services of journalists and media organisations. He said that investigative and fact-based journalism strengthened democracy and paid tribute to the journalists sacrificing their lives to “bring out the truth”. Speaker Sadiq added that the lower house of the parliament would continue its role of protecting the freedom of expression.