PESHAWAR: A landmark ceremony marked the official declaration of the capital city as a ‘smoke-free’ district here on Wednesday. Organised by the district administration in collaboration with the Khyber Pakhtunkhwa Tobacco Control Cell of the health department and civil society organisation, Blue Veins, the initiative is a significant milestone in the journey toward improved public health and tobacco control in Khyber Pakhtunkhwa. The event brought together a diverse group of stakeholders, including representatives from academia, police, the directorate general of health, the health sector reform unit, the Right to Services Commission, the Right to Information Commission, the transport department, the education department, trade, hotel, and transport associations, bar associations, youth groups, and civil society organisations. Their collective commitment reflected the critical importance of multi-sectoral collaboration in achieving a smoke-free environment in Peshawar. On the occasion, Rao Hashim, additional deputy commissioner (general), emphasised the transformative potential of this initiative. He said tobacco smoke-free environment was crucial for protecting the health of non-smokers, reducing tobacco consumption and creating a culture of compliance with public health laws. “The Peshawar district administration remains steadfast in its resolve to effectively implement tobacco control measures and ensure that the capital city promotes a healthier, smoke-free environment,” he emphasised. The declaration of Peshawar as a smoke-free district comes as a direct response to the growing evidence of the harmful effects of tobacco use and second-hand smoke on public health. The initiative aligns with the country’s tobacco control laws and international commitments, including the World Health Organisation’s Framework Convention on Tobacco Control. Ajmal Shah, coordinator of Khyber Pakhtunkhwa Tobacco Control Cell, highlighted the critical need for collective action. He remarked: “The declaration of Peshawar as a smoke-free district is a testament to the power of partnerships between government bodies, civil society and community organisations. Together, we can protect public health and pave the way for a healthier future.” The ceremony also highlighted the integral role of civil society in supporting tobacco control measures and health policy reform. Qamar Naseem of Blue Veins elaborated on the contributions of civil society organisations. “By mobilising communities, creating awareness, and advocating for strong enforcement, we can complement the government’s efforts to curb tobacco use and its harmful effects. This declaration is a collective achievement, and it highlights the potential of collaborative action.”