AN American hunter recently paid a staggering Rs75 million to hunt a majestic markhor in the Pakistan’s northern area. While the ethics of trophy hunting may be debatable, this transaction underscores the vast economic benefits that wildlife tourism can bring to Pakistan. The markhor, Pakistan’s national animal, is an iconic species that inhabits the country’s rugged mountainous regions. By allowing regulated hunting of these animals, Pakistan can generate substantial revenue that can be channelled towards conservation efforts and community development projects. This single transaction of Rs75 million is a testament to the potential of wildlife tourism in Pakistan. If managed sust-ainably, this industry can create jobs, stimulate local economies, and promote cultural exchange between foreign visitors and local communities. Moreover, the revenue generated from wildlife tourism can be used to support conservation initiatives, protecting Pakistan’s rich biodiversity and preserving its natural heritage for future generations. The government must invest in deve-loping Pakistan’s wildlife tourism infrastructure, including guided tours, lodging facilities, and transportation services. Additionally, stringent regulations must be put in place to ensure that hunting practices are sustainable and do not harm the overall markhor population. By promoting sustainable tourism practices and investing in conservation efforts in the country, Pakistan can create a thriving industry that benefits both the economy and the environment.